If you had to sell a pen in 30 seconds, what would you say? I follow a lot of marketing speakers and CMO’s who give lectures on Youtube, and I came across this one the other day.
Many people will start talking about the pen’s features, or how it’s such a good deal because of the price. They go on about the different colors it can write in, how fancy the grip is, or perhaps it makes a satisfying “click” when you open it.
None of that matters if I want a pencil.
What many people fail to do is, ask if your customer even want’s the pen! If your customer doesn’t want a pen in the first place, you’re wasting both their time, and yours. Not to mention potentially damaging your brand and your reputation as a salesperson. Marketing is about finding what people want, and getting it to them.
Here’s the video!