Sell The Pen!

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If you had to sell a pen in 30 seconds, what would you say?  I follow a lot of marketing speakers and CMO’s who give lectures on Youtube, and I came across this one the other day.

Many people will start talking about the pen’s features, or how it’s such a good deal because of the price.  They go on about the different colors it can write in, how fancy the grip is, or perhaps it makes a satisfying “click” when you open it.

None of that matters if I want a pencil.

What many people fail to do is, ask if your customer even want’s the pen!  If your customer doesn’t want a pen in the first place, you’re wasting both their time, and yours.  Not to mention potentially damaging your brand and your reputation as a salesperson.  Marketing is about finding what people want, and getting it to them.

 

Here’s the video!

Comments

  1. on 10.12.2013
    at 2:09 PM

    Ooo, I like this. Good job getting back to the basics. Thanks for the reminder of marketing’s true definition – which starts with finding what people want.

    • John Green
      on 20.12.2013
      at 8:32 PM

      Hi Sarah! Thanks for your comment! Excellence is mastery of the fundamentals. It’s so easy to forget what we’re actually trying to accomplish with our busy lives, but it’s really important to take a step back now and then to see what really matters.

  2. Dave Weix
    on 13.12.2013
    at 11:01 PM

    There are so many examples of companies who forget about their target market in hopes of reaching more people. By doing so, they end up creating something their customer base does not want, or that doesnt represent their company well. Good job pointing companies should stay true to what their customers want!

    • John Green
      on 20.12.2013
      at 8:30 PM

      So true Dave! Do what you’re good at, and you will succeed! It’s super tempting to ‘chase the Jones’s', but stick to what you’re good at and success will come naturally! Thanks for reading!

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