I have noticed that there either people who are super creative with crazy ideas and who make tons of non-linear connections but lack discipline, or there are people who are very hard-working and smart, but can’t come up with a good tagline to save their life. I’ve noticed this in the musical world too with jazz vs. classical musicians.
To the creatives: almost anyone can push keys on a piano, but if you have discipline and become an expert at your craft, your ideas will have even more possibilities and you will be able to back your ideas yourself. People may not notice if you fake it, but they will notice if you know what you’re doing.
To the hard-working: don’t be afraid to make mistakes. It takes a lot of courage and thick skin to put yourself out there. You will fail and sound foolish at first when you start “improvising” or “creating”. It’s just like when children first learn how to talk. First you learn basic sounds, then some essential words, and after a while you speak full sentences. You will never learn how to speak with your mouth shut. Listen to the pros in the industry, and then try it for yourself. My jazz prof in college said there are two things that will make you an improv pro: listening and playing. Put your hard work to good use and don’t be afraid to fail. Everyone starts somewhere.